William A. Steffen
President, Steffen Financial, Inc.

William Steffen graduated with a Bachelor of Science Degree in Finance from California State University of Northridge. After 7 years with Invesco Funds Group in retirement plan sales, Mr. Steffen spent the next 5 years as a Sales Director with Janus Funds Group working with financial advisors and other intermediaries. In 2003, he launched Steffen Financial, Inc. with a primary goal of delivering tremendous value to his clients through his "Money Coach" approach, specializing in the Health Savings Account (H.S.A.), and acting as a consultant to other financial professionals. Over his 15 year career, William has acquired the following licenses and certifications: the Series 65 Investment Advisor License (active in Florida); Florida and Arizona Life and Health License (active); Chartered Mutual Fund Counselor (CMFC) designation (active); and the Series 7, 6, and 63 that are currently inactive to retain his independence of any brokerage firm. Mr. Steffen has authored several articles in industry publications and local papers. In Florida, he participated in the CSI: Health initiative “Get Sarasota County Insured” sponsored by the Community Health Improvement Partnership (CHIP). He has been a guest speaker on numerous radio shows over the years and the energetic presentations that he delivers to the general public at various "Money and Insurance Shows" have received wonderful reviews.

Toni Steffen
Insurance Agent, Steffen Financial, Inc.

Toni joined Steffen Financial, Inc. in 2006 and is a licensed Arizona and Florida health and life insurance agent.  Mrs. Steffen has held a variety of sales and customers service positions in the financial industry for over 10 years, including Invesco Funds and Berger Funds in Colorado.  Prior to joining Steffen Financial, Inc., Mrs. Steffen worked as an Investment Associate Manager with Northern Trust Bank in Sarasota, Florida.

We Offer the "Money Coach" Approach

Steffen Financial, Inc. (SFI) was launched in October of 2003 by owner William Steffen. After a decade of distributing asset managers and their product lines to advisor/brokerage firms and insurance agencies, Mr. Steffen sought a fee based financial business model; independent of any brokerage firm or insurance company, with only the clients’ best interest in mind. In that same year we also identified a very compelling story with the rollout of the Health Savings Account (HSA). With health insurance being one of the top priorities in America, and a new financial planning HSA vehicle at our fingertips, we determined a perfect scenario exists where we can protect the health and financial status of our clients.

The result is our "Money Coach" approach to managing your financial life. Steffen Financial, Inc. will coach you on how to become better stewards of your money. As a licensed Registered Investment Advisor and Insurance Agent, we take a comprehensive, completely objective, approach to your total net worth. With an extensive resource of product availability and utilizing a network of personally pre-screened financial professionals, we strive to deliver top quality service, advice, product, value, and low pricing with un-biased fiduciary intentions. We educate clients on how to grow their existing assets while lowering debt, and saving money on insurance, investments, and taxes. The logical financial strategies delivered by Steffen Financial, Inc. have been embraced by clients; allowing them to enjoy and grow their money at the same time.